STUDENT ORGANIZATION AT GEORGIA TECH THAT SUPPORTS PROSPECTIVE AND CURRENT STUDENT ENTREPRENEURS.
Known as Georgia Tech's largest entrepreneurship, Startup Exchange regularly hosts events that educate students about how to become involved with entrepreneurship, or to bring their startup idea to life.
Despite this objective, the organization lacked concrete transparency about their benefits for students, their target audience, as well as their mentorship program. Collecting user input affirmed these issues, as well as limited attendance for events.
By better defining the organization's brand and by redesigning the website's UI and information architecture, I solved those problems, yielding better event attendance and participation in the membership program, and attracting more sponsors.
UI and Visual Designer
UX/UI design, Information Architecture, Brand Identity, Site Prototyping, User Research
SOLE DESIGNER, 1 DEVELOPER, 2 PRODUCT MANAGERS
MAY 2021 - JULY 2021
Students and sponsors are given a fresh look
Startup Exchange lacked concrete transparency about their benefits for students, their target audience, as well as their mentorship program. Collecting user input affirmed these issues, as well as limited attendance for events.
Despite the 50+ startups that annually go through Georgia Tech's CREATE-X, an entrepreneurship coursework program, only 7 startup founders participated in Startup Exchange's membership program.
I defined the brand's colors, logos, and typography and tweaked the organization's mission alongside other exec. board members.
Next, I redesigned the website via Figma, receiving design critique from the marketing director. My solution was implemented, and the entire site was rebuilt from the ground up.
Furthermore, I branded and defined event series to establish message retention about the type of events that the org offers.
Why was attendance low? Do we need a fresh look?